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Coworking Space

Digital Marketing

Targeted and ROI Driven


Search Engine Marketing

Goal: Generate a revenue stream via local native e-commerce content for Hearst Media

Tactic: Narrowly targeted Google Search Display, and YouTube ads.

Results: Above benchmark CTRs driven for projects in NOLA and Pittsburgh via  refined keyword strategies and targeted audience development.

Fathers Day SEM Content

Computer Screen

Visual/Print Work

The Composition of Success

Pitt Race Guest Guide

Pitt Race needed a visitor engagement piece that could be a take home and raise awareness to all aspects of the facility. The goal here was to expand visit occasion opportunities, and encourage incremental spending while on site.

Very Local Media Kit

The Very Local Project needed a media kit that encouraged small business investment but also leveraged native advertising capabilities. Since the project was growing, the kit needed to be easily updated with minute-to-minute statistics.

Academic Work

Achieving Goals

Casual Work Meeting

Marketing Analysis Methodology Development

This research studies how brand identities, individually and communally, as read through websites are created among small and medium-sized enterprise breweries in western Pennsylvania. Content analysis through the frame of Kress and van Leeuwen was used as the basis for the codebook that reads each brand identity for the researcher. The theoretical perspectives of the Resource Based View of the Firm and the Economic Theory of Collective Action provide the frame for the purpose of this study. First, results of the study demonstrate that each brewery represents an individual brand identity conveyed through narrative elements used on its website and that the majority of these identities are in line with the Craft Brewing Association’s Code of Corporate Responsibility. Second, findings indicate that these breweries have dominant traits that create themes that can be read as individual brand identities derived from taxonomies of the narrative elements. Finally, this study shows that communal brand identities are created through a puzzle-like work of communal themes, not a singularly pervasive theme among all community members. The puzzle-like understanding of communal brand identity is a new and critical finding for anyone interested in the economic viability of a regional or communally based business. By sharing and creating a communal brand identity, a message is repeated and developed across a broader set of resources and is therefore economically stronger. This study may be of value for regional marketing and sales firms, consultants, or alliances as it demonstrates that an understanding of communal brand identities can create the opportunity for economic viability for these enterprises.

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